Farmers Insurance® Announces Leadership Changes Aimed at Continuing to Drive the Insurer Group's Strategy

WOODLAND HILLS, Calif., July 26, 2016 /PRNewswire/ -- Farmers Insurance®, one of the nation's largest insurer groups, announced changes designed to provide new opportunities for several senior leaders to continue advancing the group's customer-centered, agent-powered strategy.

Tim Madden, current president of Bristol West, will take on a new role as personal lines chief product officer for Farmers®, where his 40 years of industry experience will serve as a strong foundation as he continues to innovate and drive initiatives to maintain profitable growth and raise customer retention.  In his new role, Madden will report to Roy Smith, president of personal lines at Farmers.

Sharon Fernandez, head of service operations for Farmers, will step into Madden's role as president of Bristol West. Fernandez has been with Farmers for eight years, building on her previous 20 years of insurance and financial services experience. In her new role, she will leverage her experience delivering improved customer experience and efficiency through continuous improvement for the Bristol West enterprise to further the brand's efforts in this area. Fernandez will report to Steve Boshoven, president of the Foremost brand.

Chanda Sperry, leader of the service operations strategy team, will use her 10 years as an outstanding service operations leader to offer new insight as she assumes the role of head of service operations for Farmers, replacing Fernandez. Sperry's commitment to customer satisfaction will help her drive continued success in leading customer experience enhancements at Farmers.  She will report to David Travers, chief operating officer for Farmers.

About Farmers Insurance
"Farmers Insurance®" and "Farmers®" are tradenames for a group of affiliated insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with over 19 million individual policies, across all 50 states, through the efforts of more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers Insurance Exchange®, the largest of the three primary insurance insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2016 Fortune 500 list.

For more information about Farmers Insurance, visit, Twitter and Instagram, @WeAreFarmers, or


Farmers Media Relations

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SOURCE Farmers Insurance



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