Farmers Insurance Debuts "We Know From Experience" Ad Spot Featuring Rickie Fowler And Professor Burke
Television spot featuring No. 4 Golf Player in the World & Academy Award-Winning actor will premiere during the Farmers Insurance Open®

WOODLAND HILLS, Calif., Jan. 27, 2016 /PRNewswire/ -- Farmers Insurance® will debut its newest television ad, featuring PGA TOUR player and Farmers brand ambassador Rickie Fowler, on Thursday, January 28, 2016.  The new spot, "Romantic Rodent," is the national insurer group's latest addition to its recently announced We Know From Experience campaign, which launched in December.

"I'm excited to be part of the new Farmers ad spot.  I'm a fan of the new campaign, and shooting the commercial was a lot of fun," said Fowler. "Farmers has been a great partner to me over the years, and I look forward to playing this week at my hometown event."

This humorous commercial looks at an actual claim that Farmers covered for its customer when a piece of jewelry was lost at a golf course.  In a creative twist and "what if" scenario, the "Romantic Rodent" ad explores what may have become of a missing engagement ring. Indicative of the name of the commercial, the culprit turns out to be a rodent, who stole the ring to propose to his love interest.  The ad is set to air on the Golf Channel and CBS during the Farmers Insurance Open broadcast and nationally throughout the year.

"We are pleased to have been able to include Rickie in one of our new ads, and we wish him much success this week and throughout the season," said Mike Linton, chief marketing officer at Farmers Insurance. "The new spot is part of our recently launched We Know From Experience campaign, which highlights entertaining twists on real insurance claims that Farmers has covered. The campaign showcases the role of agents who are ready to help consumers understand their coverage options.  We hope consumers will come away with the realization that we know a thing or two about insurance because we've seen a thing or two, over our nearly 90 years in business."

Developed by the insurer's agency of record, RPA, the new campaign continues the evolution of positioning Farmers as the company consumers should look to for consumer-centric knowledge and insurance smarts.

The campaign will also feature other unusual claims covered by Farmers at the online Hall of Claims portal.

In addition to appearing in the latest We Know From Experience commercial, Farmers created an entertaining online video of Fowler answering 37 personal and offbeat questions, answered while playing a round of golf. This unique look at Fowler is accessible to the public here: 37 Questions with Rickie Fowler.

Farmers Insurance is proud of their continued relationship with PGA TOUR star Rickie Fowler. Since 2013, Fowler has been a dedicated community ambassador.  Annually, Fowler hosts the Tee it Up! For Kids Youth Clinic during the Farmers Insurance Open.  In addition, Fowler has given back alongside Farmers in communities after disaster strikes, including rebuilding a home with the St. Bernard Project in Sea Bright, New Jersey and surprising high school golfers in Moore, Oklahoma after the tornado.

About Farmers Insurance
"Farmers Insurance®" and "Farmers®" are tradenames for a group of affiliated insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services and products. Farmers Insurance is proud to serve more than 10 million households with over 19 million individual policies, across all 50 states, through the efforts of more than 48,000 exclusive and independent agents and approximately 21,000 employees. Farmers Insurance Exchange, the largest of the three primary insurance insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2015 Fortune 500 list.

For more information about Farmers Insurance, visit, Twitter and Instagram, @WeAreFarmers, or

Journalists who want to schedule an in-person meeting with Rickie Fowler, please contact:
Megan Nicol, (904) 891-3380 or

Contacts:        Farmers Insurance

Media Relations


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SOURCE Farmers Insurance



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