All Aboard the "Love Float": Farmers Insurance Announces Search for Couples to Wed at the 2014 Rose® Parade, Wedding Officiated by Chris Harrison
Three Special Couples Will Be Named Winners of the Picture Perfect Weddings Contest and Vie for Chance to Tie the Knot on New Year's Day in Front of Millions
PR Newswire

LOS ANGELES, Oct. 1, 2013 /PRNewswire/ -- Farmers Insurance today announced the Picture Perfect Weddings Contest, a national search to find three passionate couples who will ring in the New Year with wedding bells, and begin their journey together atop the Farmers Insurance "Love Float" during the 2014 Rose® Parade.  The Bachelor's Chris Harrison will officiate the nuptials as they embark upon the next phase of their lives.



Beginning today through October 28, eligible couples can enter the Picture Perfect Weddings Contest on the Farmers Insurance Facebook Page by submitting a "picture perfect" photo of themselves and sharing their love story, telling Farmers why they believe they deserve to be married on the Farmers "Love Float." Three couples will be named winners of the contest, saying their "I Do's" as the "Love Float" rides through the heart of Pasadena, California on New Year's Day.  One of these three couples will be crowned the grand prize winner, receiving a prize package that will help them build the foundation for their future.

Farmers Insurance has a rich 85-year history of standing by its customers, helping them make smart insurance decisions in some of the most monumental life moments each and every day, from buying and insuring a home, having a baby and purchasing life insurance, to helping soldiers returning from overseas. Getting married is a major life event and Farmers Insurance is there to support newlyweds in many ways.

"At Farmers Insurance, our agents help customers make smart insurance decisions at important moments, which is why we are excited to announce the Picture Perfect Weddings Contest," says Michael A. Linton, Chief Marketing Officer for Farmers Insurance. "We are searching for couples to create memories of their lives together starting on the Farmers Love Float at the 2014 Rose Parade."

"What better way to start off the new year than with wedding bells," said Chris Harrison, TV personality and host of The Bachelor. "Over the years, I've witnessed many couples find true love, and I am thrilled to help the winners of the Picture Perfect Weddings Contest start their lives together as I preside over their weddings with Farmers Insurance at the Rose Parade."

Once the call for submissions closes on October 28, the three winning couples of the Picture Perfect Weddings Contest will then participate in a series of wedding and life planning competitions, as they vie for votes from the American public.  The fan-favorite couple will be named the grand prize winner and will win a live wedding in front of millions worldwide on New Year's Day atop the Farmers "Love Float."  Consumers can vote for their favorite couple on the Farmers Insurance Facebook page from November 19 through December 29. Additionally, consumers can help the Farmers' Picture Perfect Weddings winners plan for their big day by sharing wedding photos and marriage advice through the Farmers Facebook "Picture Perfect Weddings Album."

The winners of the Picture Perfect Weddings will receive a trip to Pasadena, CA for themselves and up to two guests and the exclusive opportunity to be married on the Farmers Insurance "Love Float." Additionally, the couples will win:

  • One beautiful wedding Alfred Angelo dress for the bride and an elegant tuxedo from Friar Tux for the groom
  • His and hers wedding rings
  • Hair and make-up for the bride on the big day
  • A cash prize to help them start their life together
  • Two tickets to the 2014 Rose Bowl Game for the newlyweds
  • A five-night honeymoon in the Cook Islands with round trip airfare from Los Angeles on Air New Zealand
  • A one year supply of flowers from PassionRoses

For more information on the Picture Perfect Weddings Contest, visit and Become a fan of Farmers Insurance on Facebook and follow on Twitter™ @WeAreFarmers.

Farmers Insurance Group of Companies is a leading U.S. insurer group of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders. Farmers Group, Inc., along with its subsidiaries, manages the non-claims insurance operations of the Farmers Exchanges. Farmers Group, Inc. is wholly owned by the Zurich Insurance Group. For more information about Farmers, visit its Web site at or at

About the Pasadena Tournament of Roses®
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, the Rose Bowl Game® presented by VIZIO and a variety of associated events. The Tournament's 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game.  Collectively, they contribute upwards of 80,000 hours of manpower each year.  The 125th Rose Parade presented by Honda, themed "Dreams Come True," will take place Wednesday, Jan. 1, 2014, followed by the 100th Rose Bowl Game presented by VIZIO.  On Jan. 6, 2014, the Tournament also will host the 2014 VIZIO BCS National Championship at the Rose Bowl Stadium.  For additional information on the Tournament of Roses please visit the official website at


Mark Toohey


Laura Markofsky


SOURCE Farmers Insurance



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