Farmers Insurance Announces Finalists To Marry On "The Love Float" During The Rose Parade®
Four Couples Compete for the Chance to Float Down the Aisle at the Tournament of Roses® Parade

LOS ANGELES, Oct. 30, 2012 /PRNewswire/ -- Farmers Insurance announced today the final four couples in the first-ever national contest to select a pair to wed on "The Love Float" during the Rose Parade®.  Voting begins today through November 13 as the happy couples vie for votes on the Farmers Insurance Facebook page ( to win the "Dream Wedding" contest.  The winning duo will be announced prior to the Thanksgiving holiday and will be married on the float in a live wedding ceremony as it glides down Colorado Boulevard through the heart of Pasadena in front of over 52 million television viewers and another 900,000 people lining the parade route.


The Dream Wedding competition called for entries from couples across America who have special love stories and want to kick off their marriage in front of millions.  Farmers Insurance stands by its customers in some of the most monumental life moments each and every day, from buying and insuring a home, to having a baby and purchasing life insurance, to helping soldiers returning from overseas and working with survivors of natural disasters and hardships. Getting married is a major life event, and Farmers Insurance is there to support newlyweds in many ways.

The final four couples competing for their dream wedding include:

A Second Chance for High School Sweethearts
Joe and Ashley – Missouri 
These high school sweethearts were separated once by Joe's tour in Afghanistan.  Now they've found each other again and are never letting each other slip away. 

Creating a New Life Together
Oscar and Michelle – Northern California
From different backgrounds, this couple found common ground and bonded over their love for country music and dance. Together, their relationship has blossomed into something even greater and Oscar and Michelle are excited to be one another's dance partner forever.

The Right Place at the Right Time
Angel and Lydia – Southern California
A minor accident landed Lydia and Angel in the right spot at the right time.  Lydia tripped while walking and Angel was there to catch her.  The two have been inseparable since. 

Meant to Be
Nicole and Gerald – Virginia
Nicole and Gerald were friends in high school, but lost touch until kismet brought them together again.  The two knew it was meant to be the minute they reconnected. 

"Farmers Insurance has a history of being there for our customers during their most important life moments," says Michael L. Linton, Enterprise Chief Marketing Officer for Farmers Insurance. "We're excited to be a part of the lives of these couples' as they kick off the New Year and begin the next chapter of their journey together."

The winning couple wins a trip to Pasadena, CA for themselves and up to six witnesses, an exclusive opportunity to be married on the Farmers Insurance "Love Float", one beautiful wedding dress for the bride and a tuxedo for the groom, his and hers wedding rings, hair and make-up for the bride on the big day, marriage license fees, two tickets to the 2013 Rose Bowl game for the newlyweds and a national advertisement opportunity featuring a photo from their wedding day.

Visit or to vote and learn more about the "Dream Wedding."

About Farmers Insurance

Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc, or the Farmers Exchanges, as the case may be. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at or at


Erin K. Freeman


Farmers Insurance




Julie Safer


Culture Shop for Farmers Ins.



SOURCE Farmers Insurance



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