Over 1 Million Students Will See Award-Winning Film Depicting Latino Contributions in Hollywood

Copies of THE BRONZE SCREEN: 100 Years of the Latino Image in Hollywood Cinema

     Will Be Provided Free to Educators Courtesy of Farmers Insurance

                    Media Advisory & Photo Opportunity

   What:       Over 1 million students across California will learn about
               Latino contributions to Hollywood cinema thanks to
               Farmers Insurance.

               In partnership with local school districts and educator
               organizations across the state, Farmers will provide teachers
               with 10,000 copies of the highly-acclaimed documentary,
               The Bronze Screen: 100 Years of the Latino Image in
               Hollywood.  The free copies will be available in DVD or VHS
               formats.  Teachers will also be able to receive a free
               companion teaching guide that includes lessons plans
               applicable across academic subjects and grade levels.

               Farmers will also host an Historia (or Story) competition
               that invites students in grades 6-12 to tell a story about a
               person, place or event that is important to them.  Entries
               will be accepted as either written compositions or
               finished videos.

   Who:        Jose Huizar, LAUSD Board President
               Antonio Villaraigosa, LA City Councilmember
               Victoria Castro, Hollenbeck Middle School Principal
               Nancy de los Santos, Producer of THE BRONZE SCREEN
               Tony Plana, Actor and one of THE BRONZE SCREEN
               featured artists
               Jeff Beyer, Sr. Vice President, Farmers Insurance

   When:       Tuesday, October 28, 2003

   Where:      Hollenbeck Middle School - Library
               2510 E. 6th Street
               East Los Angeles

   Why:        Farmers Insurance, a strong supporter of the arts, diversity
               and education, is the exclusive corporate sponsor of the
               film.  Farmers has been honored for several of its education
               initiatives, including Young Americanos and American Promise.

SOURCE: Farmers Insurance

CONTACT: Luisa Acosta-Franco, +1-323-932-3083, or Luis Sahagun,
+1-323-691-6300, both of Farmers Insurance



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